Believe it or not, COVID made this process much more manageable. Even last year, many businesses (and customers) were opposed to meeting online and developing relationships digitally. Now, virtually every customer and business has an online presence, even if it’s just a Facebook account. That made your life a whole lot easier because you can grow your brand and scale with just your smartphone. If you are not creating content daily, you are missing out on an asset that is free to build, and it compounds over time. If you are wondering where your next deal is coming from, that is a sign that you need to double down on your brand awareness and content creation. If you are struggling to scale and want to learn how to use content creation to get quality leads into your business, send me a message, and we can find out the best way for you to grow organically.