In this episode of The Remote CEO Show, I had the pleasure to interview Susan Hamilton Meier. Susan is a brand strategist and visual artist and the founder of Susan Meier Studio. Susan has designed a set of processes and tools that get teams to problem-solve more creatively. Today we’ll be talking about creativity, how to unlock creativity, how to use it to thrive in the business world.
You can't build a reputation with only paid ads
I love digital ads, but...⠀ ⠀
If your goal is to create a lasting brand, you can't just rely on Google Ads or Facebook Ads.⠀ ⠀
Or better... you could, but it would cost you millions of dollars, and your small business probably can't afford that.⠀
When you are starting, you need to get your brand name out there with content creation.⠀ ⠀
And I am not only talking about a blog post a week. I am talking about an omnichannel approach. Use video, images, audio, text, and anything in between.⠀
Give your audience the ability to consume your content in any way they want to.⠀
If you do that regularly, you will turn into a point of reference in your niche.⠀ At that point, every single penny that you spend on paid advertising will give you a much higher ROI.⠀ ⠀
That's because ads will simply act as a megaphone for the voice that was already there.
Actually, enough with the tips ;)⠀ ⠀
I have been coaching salespeople and business owners for a bit now, and I can tell when someone is using "learning" as an excuse for not doing their job.⠀ ⠀
If you think you are part of that group, here's what you can do: turn your job into a fun game and PLAY IT.⠀ ⠀
A sales job is one of a few careers that you can genuinely gamefy! You get to talk to people all day, and the way you think, sound, and move can influence the outcome of your conversation.⠀ ⠀
One of my clients worked in computer sales and was frustrated because people didn't understand his technical talk.⠀ ⠀
I helped him rephrase his pitch to make it more "human" and told him to practice with his colleagues. We also agreed to believe that every "no" he was going to get was more fuel in his "sales tank." More fuel meant more trial closes and more follow-ups.⠀ ⠀
That's all it took!!! A couple of tweaks to how he saw his job and his sales soared by 250%.⠀
Don't overcomplicate your life!!!
I still can't stand offices!!!⠀
Maybe it's just me, but I can't even think about driving (or commuting) for hours every day so that I can sit in room and work.⠀
When I started my business, and I started hiring staff members, I knew I only wanted remote workers.⠀
There's a ton of reasons why I wanted it to be that way. But one of them is the fact that I get to choose my talent from 5 continents!!!⠀
While my competitors are trying to figure out how to find the best salesperson in their city, I am wondering how I can attract world-class players.⠀
Sure, I don't get to walk into my employee's cubical to see if they're "doing their job," but there are a ton of tools I use to keep my staff engaged, accountable, and productive.
I thought I had a learning disability.⠀ ⠀ When I was 24, I couldn't even read a book for more than 2 minutes. I used to look at my friends and wonder how they were able to keep good jobs or even buy a car.⠀ It felt awful because I wanted to do much more, but my mind couldn't.⠀ ⠀ Then one day, I learned about the concept of growth mindset, and it all made sense. I never had the chance to get good at something. I always gave up before I could get better.⠀ That's when I started reading and writing every day. It was so hard!!! But I didn't care because I was not doing it to succeed in that exact moment. I was doing it for my future self.⠀ ⠀ The crazy thing about a growth mindset is that you can't prove it exists until you are deep in it. So you just gotta trust the process at the beginning. It's kinda like going to the gym for the first time. ⠀ ⠀ If you can stick to your new mindset for a few months, you will fall in love with it.⠀ Life is a very long game, so you might as well play it and get good at it.
In this episode of The Remote CEO Show, I had the pleasure to interview John Vuong. He is the owner and founder of Local SEO Search. He helps small and medium-sized businesses rank on Google and dominate their local market. John puts a strong emphasis on relationships and treats his client’s like family, wanting to not only help them rank but to help their business grow and succeed.
You don't deserve to be successful.⠀ ⠀
Nobody does really. We just have to work for it every single day. And if we stop trying, we just fall back into our previous situation.⠀ ⠀
When I got started, I used to try squeezing as many things in my calendar as possible. I got stuff done for the first week, but after a few days, I'd be burned out and didn't do almost anything for weeks in a row.⠀ ⠀
Something needed to change; I finally decided to spread my to-do list across all seven days of the week. I felt overwhelmed at first because I didn't have an "off day," but I realized right away that my schedule was a lot more manageable.
Are you popular in your niche?⠀ ⠀ If you are already, you know what it means to be one step ahead of the competition. You can charge more, and still be the go-to brand in your market.⠀ ⠀
But if you have never had that chance to be in that spot, you definitely can make it happen by getting good PR.⠀ ⠀
Everyone likes to read a good story, and if you can be part of that story, you could build a name for yourself almost overnight.⠀ ⠀
I am not saying that it's an easy process. But if you are in it to build a lasting brand, this is the price you have to pay to become the go-to brand in your space.
Would you punch yourself in the face every morning when you wake up?⠀
Well... I hope not!!! So why do you talk yourself down all the time?...⠀
The way you think and talk to yourself is just as powerful as physical abuse.⠀
I want you to be your biggest cheerleader. If you can do that, you will be set for life.⠀
I know... It's not easy... but you can get started by doing some simple exercises like the ones I wrote in this post.⠀
I used to be so bad... I literally thought that I was destined to be mediocre and that my brain was broken (I couldn't focus, read well, etc.)⠀
Practice these tips for a few weeks, and you will see a fantastic change in the way you think about yourself and your business.⠀
That's just the beginning of an amazing journey toward reinventing yourself.