Wondering how to write cold emails that get you featured?
Do you need more authority in the market?
So you have a great product, but the problem is that the majority of people don't know you yet.
Aside from a couple of testimonials, you want to create some buzz around what you do, and the best way to do it is by getting your brand featured on print or online magazines.
But the thought of hiring a PR firm can be scary. You don't want to spend thousands of dollars in the hopes that you get a couple of articles talking about you.
So here's a simple step-by-step process that will help you get your brand message out there.
The first thing you need to do is finding the right press outlets in your niche. Each niche will have several blogs, magazines, and channels you can contact.
But wait a minute! Before contacting them, you need to have a list of reasons why they should write about you. The best way to do it is to come up with several stories that talk about your product (or service) in an inspiring way. Every product can have several stories covering different angles.
Now it's time to write your first cold emails to reporters and journalists, but it's not the right time to pitch yet. The first message is a way to build rapport. Talk about their past articles, show interest in their work. Tell them that you will share their work with your network (and actually do it).
Once you initiated the relationship, you can introduce your product and pitch it with the stories and the angles. If you have done this process correctly, you should have a list of reporters in your niche and a series of potential articles that talk about you and your brand.