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Top-ten 2020 coach Deniero B brings you The Remote CEO: the staple podcast of the lifestyle business. The show empowers business owners with tools and systems that put their mental health, productivity, adventure, and self-actualization back on top of their priority list. With amazing interviews and actionable tips, every time you tune in, you‘ll be one step closer to building the business and the lifestyle of your dreams.
Episodes
Thursday Jul 02, 2020
387: You can't build a reputation with only paid ads
Thursday Jul 02, 2020
Thursday Jul 02, 2020
You can't build a reputation with only paid ads
I love digital ads, but...⠀ ⠀
If your goal is to create a lasting brand, you can't just rely on Google Ads or Facebook Ads.⠀ ⠀
Or better... you could, but it would cost you millions of dollars, and your small business probably can't afford that.⠀
When you are starting, you need to get your brand name out there with content creation.⠀ ⠀
And I am not only talking about a blog post a week. I am talking about an omnichannel approach. Use video, images, audio, text, and anything in between.⠀
Give your audience the ability to consume your content in any way they want to.⠀
If you do that regularly, you will turn into a point of reference in your niche.⠀ At that point, every single penny that you spend on paid advertising will give you a much higher ROI.⠀ ⠀
That's because ads will simply act as a megaphone for the voice that was already there.
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