568: How to Maintain a Solid Remote Company Culture with Antonella Pisani

In this episode of the Remote CEO Show, I had the pleasure to interview Antonella Pisani. Antonella Pisani is the founder and CEO of Dallas-based Eyeful Media, a digital marketing and consulting firm focused on performance marketing and digital strategy for mid-market companies.

 

Founded in 2017, the company has experienced exponential growth fueled exclusively by word-of-mouth referrals. As a result, Eyeful Media has ranked in the top 11% on the Inc. 5000 list for the past two years as one of the fastest-growing privately held companies in America, scaled at an 1178% growth rate. They ranked #17 in Dallas, #37 in Texas, and #38 in all Advertising & Marketing companies. Eyeful Media was also named to the 2022 Adweek list of fastest-growing agencies ranking number 13 on the list overall and number 5 in the West/Southwest. Eyeful Media has also been announced as a member of the Dallas 100 for 2022. 

 

Antonella places a special emphasis on giving back to the community, giving back 5% of Eyeful Media’s profits to organizations such as Community Partners of Dallas, Dwell with Dignity, the Birthday Party Project, Michael J Fox Foundation, the Trevor Project, and The North Texas Food Bank. She serves as a member of The North Texas Food Bank Advisory Council and the Dwell with Dignity Board of Directors. 

 

Also important to Antonella is Eyeful Media’s intellectually stimulating environment that allows for team members a balanced life and social responsibility. Eyeful Media brings expertise to their clients from a fully-remote, 40% minority team with employees spanning 16 states and 23 cities. The company brings a fresh approach by hiring only experienced holistic marketers and eliminating layers often found in digital marketing agencies. This has helped the company scale quickly, as has quality work and technical expertise. 

 

Antonella has more than 25 years of marketing and digital experience. Prior to starting Eyeful, she held VP and SVP roles at companies including Proflowers, Guitar Center, JCPenney, and Fossil where she managed annual marketing budgets of up to $100 Million. 

 

Antonella is a first-generation American raised in San Diego, Calif. She holds a bachelor’s degree in communication studies from St. Edward’s University in Austin, Tex., where she began her career in digital through a work-study job as a web designer and developer in 1996, and later received a Master's in Business Administration from the University of San Diego. She is an avid traveler and photographer, with a particular focus on visiting places off the beaten path including Antarctica, Easter Island, Bhutan, and the Arctic. She is fluent in Spanish, and Portuguese, and speaks French and Italian well enough to get by when traveling. Her rescue pup, Riley, serves as the company’s “Chief Security Officer.” For more information, please visit https://www.eyefulmedia.com/.